analytics

Why Content is Still King

M and M sweets
Photo courtesy of Grfx_Guru / Flickr

The past couple of months I have been researching user behaviour on websites and more specifically what makes people visit and revisit a site. I have been looking at sites about music, cooking, knitting, pets, legal issues, arts, software development, education, games, kids, infants, parenthood, books, journalism, heritage, history, medicine, gardening, finance…you name it, I have probably looked at it. During this initial research, I was looking to spot patterns in user behaviour through analytics provided by Alexa and Google, including site linking, driving traffic to the site data, site reach, bounce percentage, the time user time spent on the site etc. There is a minority of sites that have no ranking or retain their analytics from public view, so I haven’t been able to assess these sites.

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